The recent suspension of China’s ban on chicken imports from Brazil has reignited optimism in the sector and paves the way for a historic record in Brazilian exports in 2025. The decision by the Chinese government reverses restrictions imposed after an isolated case of avian influenza and marks the reopening of one of the most strategic markets for Brazilian poultry.
Brazil is the world’s largest exporter of chicken meat, shipping products to 151 countries, and China remains the main destination for this protein. According to GTF, one of the six largest producers in the country, the reopening of the Chinese market represents a significant boost to the company’s international shipments.
GTF’s performance in the Asian market
In 2024, GTF exported 35 thousand tons of chicken to Asia, accounting for 45% of the company’s exports, with 61% destined for China. Prior to the temporary suspension, shipments were already growing, reflecting international buyers’ confidence in the quality and food safety of the brand’s products.
GTF’s CEO, Rafael Tortola, highlighted:
“The resumption of exports represents a strategic milestone. China is one of our most important markets, accounting for nearly 27% of our sales. We reaffirm our commitment to excellence, sustainability, and the strictest sanitary standards required globally.”
China leads global chicken consumption
Data from GTF show that China consumed more than 562 thousand tons of chicken in 2024, representing 10.9% of global consumption. This is followed by the United Arab Emirates (455 thousand tons, 9%) and Japan (443 thousand tons, 8.6%). Other relevant destinations include Saudi Arabia (7.2%) and South Africa (6.3%).
The reopening of the Chinese market strengthens international confidence in the quality of Brazilian chicken and projects an estimated 10% growth in exports by 2026, including other Asian markets.
Consumption preferences vary by region
GTF adapts its cuts to local preferences:
- Asia: whole wings, mid-wings, drumsticks and thigh portions, cartilage, and chicken feet
- Africa: drumsticks and thigh portions, MDM (mechanically deboned meat), breast, and feet
- Middle East: drumsticks, thigh portions, gizzards, livers, and breast
- Europe: breast
- Americas: drumsticks and thigh portions, whole wings, drumettes, breast, and feet
According to Kendi Okumura, GTF’s export manager:
“Cultural differences influence which parts are most valued. Chicken feet, for example, are a high-value delicacy in China, while cartilage discarded in other markets is appreciated in China and Japan, highlighting the importance of full utilization of the protein.”